Microsoft and online marketplace Paisabazaar.com on 10 February announced they’ve entered into a partnership to develop “industry first” creations on the technology giant’s Cloud platform using artificial intelligence (AI) and machine learning.

Microsoft. Reuters.

As part of the total partnership, Paisabazaar.com will transfer its entire infrastructure to Microsoft Azure Cloud, ” the firms said in a statement.

“This venture will enable Paisabaazar to utilise the ability of Microsoft’s cutting edge AI services to come up with novel solutions and provide greater value to their rapidly growing customer base,” explained Meetul Patel, Chief Operating Officer, Microsoft India.

By building the tech on Microsoft Cloud, Paisabazaar.com would provide customised, tailor-made and secure solutions for each consumer coming to its platform.

“With this partnership, we would delight our consumers through a never-seen-before digital encounter and help them save both time and money through more customised solutions,” Naveen Kukreja, CEO and Co-founder, Paisabazaar.com, included.

The collaboration will help Paisabazaar.com identify client needs more accurately, factoring in their lifestyle and life-stage.

It might help sharpen merchandise recommendations and underwriting decisions. This would also expedite the procedures on the Paisabazaar platform via additional automation and digitisation.

The companies would also build chat-bots, image recognition innovations, voice analytics and speech processing features to improve the customer experience.

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