HMD Global has acquired rights to the PureView Signature from Microsoft.
The fresh development makes the Nokia brand licensee effective at using the PureView brand on its own future versions. The PureView brand entered the mobile phone market with the launch of Nokia 808 PureView at January 2013.
In accordance with the trademark listing on the EUIPO site, that the PureView trademark was originally filed in January 2012 and HMD Global obtained its rights from Microsoft on August 23. Folks at Nokiamob.net first spotted the record.
While HMD Global now owns the camera-focused PureView brand, we may want to wait around for some opportunity to observe any Android smartphones featuring the PureView brand. However, it’s well worth mentioning here that alongside the most recent entry of the PureView new to HMD’s portfolio, the Nokia brand licensee back in July last year collaborated with Zeiss to begin deploying high-end optics on Nokia smartphones. The original Nokia 8 last year came as the initial Android-running Nokia smartphone using Zeiss optics-powered double rear camera installment .
The previous model that carried the PureView branding was that the Lumia 950. On the other hand, the 808 PureView along with also the Lumia 1020 were the two handsets that created the PureView brand strong enough to produce the competition tougher for flagships provided by companies like Samsung, Sony, and HTC.
Considering the historical record of HMD Global that plays off nostalgia for the legacy Nokia developments including the Nokia 3310 and Nokia 8110 4G, it’s safe to anticipate some old PureView branded handsets in a new bundle. The company will bring an Android-running Nokia 808 PureView or the fantastic grand successor to the Nokia 1020. Having said that, we will need to wait at least for some time to find out what HMD must surprise the smartphone market.